Organic spirits aren’t likely to turn up in health food stores anytime soon, but there’s a wide gap between them and their mass produced, high-volume cousins. They are more likely to be made from carefully grown and selected ingredients; production tends to be small-batch, allowing the distiller to devote more attention to detail; they are usually marketed from the ground up, relying on bartender education and targeted retail placement rather than multi-million dollar ad campaigns featuring rappers or supermodels. (more…)